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SOCIAL MEDIA MARKETING
Social media marketing (SMM) is a digital marketing strategy that involves creating and sharing content on various social media platforms to achieve marketing and branding goals. The primary objectives of social media marketing include increasing brand awareness, driving website traffic, generating leads, and engaging with the target audience.
WHAT IS SOCIAL MEDIA MARKETING?
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SOCIAL MEDIA MARKETING IMPORTANCE:
Global Visibility, Local Engagement
Brand Storytelling, Visual Impact
Market Trends, Consumer Behavior Understanding
Brand Authority, Credibility Building
Community Building, Loyal Customer Base
Product Showcase, Sales Amplification
Networking Opportunities, Industry Connections
Crisis Management, Reputation Enhancement
Targeted Ads, Efficient Spending
Real-Time Insights, Informed Decision-Making
Web Traffic Surge, Improved Visibility
SOCIAL MEDIA FACTS
Over 4.2 billion people globally use social media platforms.
Facebook alone boasts 1.8 billion DAU.
Visual content on social media gets 94% more views.
Over 500 million people use Instagram Stories daily.
There are about 500 million tweets sent every day.
LinkedIn has over 700 million professional users.
Over 500 hours of video are uploaded to YouTube every minute.
TikTok reached 2 billion downloads globally in 2020.
Over 2 billion searches occur on Pinterest every month.
90% of Snapchat's user base falls within the 13-24 age range.
54% of users on social media use it to research products.
Facebook supports content in over 100 languages.