SEO is a proven area of marketing that needs time and resource. Google’s Search Engine Results Pages (SERPs) have replaced the traditional brick-and-mortar high street, and it’s now the most competitive high street on the planet. The click-through rate drops very steeply, and you’ll struggle to generate clicks if you’re in position five or lower. An area of priority for us is to dedicate time to those keywords that are already on page two, to get them working for you and generating traffic as quickly as we can.

 

There are quicker ways of getting traffic to your site, such as paid social media campaigns, but the cost of these campaigns can add up quickly and can be fickle. Organic traffic typically has a higher conversion rate than paid sources, making it a sound longer-term investment which delivers a greater ROI. 

If you’re not investing in your website but your competitors are, they’re already ahead of you and you risk losing out.